Its easy to say that Lilly Pulitzer for Target was a smashing success. The collection almost crashed the Target website, almost. The Target dog became the new pin wheel of death. Tons of people ended up with accidental orders of the same thing, because, well damn that refresh button. But according to Target, the website did not crash. It did, however, make it one of the most frustrating collaboration experiences to date, Phillip Lim being the worst because posting bags at like 2 AM PST is just cruel (No, I did not participate in Missoni). Even in this land of non-Lilly lovers (no really, see photo after the jump), most of my Targets had scraps left by the end of the day, and a lot of umbrella stands. One Target took down all of their signage up and any returns are integrated with the regular clothing (can't tell you how much fun that is when you're looking for a singular romper).
So yes, Lilly Pulitzer for Target was a success. Except, I've finished this post like three times, but with the amount of Lilly returns pouring in, I keep adding to it! On the day of launch I only managed to grab a few things in my size, but now there seems to be plenty (minus the darn Happy Place romper anyways). You have to wonder how much of it was eBay and how much of it were real purchases. In any case, I'm cutting myself and just hitting publish. If I come across more things, I'll update. ;) But this is also good news! If you missed out on something, now is the time to go look. I don't know whether to love or hate Target for this 14 day return policy, but if it helps against the eBay vultures, I'm all for it.